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* not another wellness account

Every step is cited.

NUYA isn't vibes with better fonts. Every idea in the book is backed by real, named research — the same sources cited on its own pages.

01

Guyatt et al., 1986

N-of-1 clinical trials — the basis for treating your own life as a legitimate, single-subject experiment.

02

Kahneman, Thaler & Sunstein

Behavioral economics and choice architecture — why defaults quietly run your day.

03

Eric Ries, The Lean Startup

The Build–Measure–Learn loop, applied to a life instead of a company.

04

Don Norman, Emotional Design

Why a change only sticks once it feels right — not just when it looks right on paper.

See why the method actually works →